A strong growth strategy involves running numerous experiments and being willing to adapt quickly based on data.

Always iterate on successful growth strategies. The channels you use will change over time, so stay adaptable and optimize your approach continuously.

A great product naturally drives adoption, but the role of a growth team is to ensure that growth doesn't slow down by identifying new channels and optimizing conversion.

Startups should prioritize product growth and conversion optimization, focusing on the steps in the user funnel, such as sign-up and payment conversion, to enhance user experience and drive growth.

The secret to our success lies in our sustained focus on improving the product and continuously evolving it, rather than just the initial launch.

The most successful way to implement growth strategies is through a bottoms-up and organic approach, often starting with small teams that optimize specific parts of the product.

We achieved rapid growth by embedding our forms on users' websites, allowing our product to spread organically without hiring salespeople.

One of my favorite examples is how SurveyMonkey's growth team focused on optimizing a specific page that millions of users hit, leading to significant results and influence over time.

When trying to improve a conversion rate, you're aiming to increase the efficiency of moving users from one step to the next in the conversion funnel.