Instacart faced skepticism about competing with Amazon, but it turned out that Amazon struggled with specific challenges like selecting the right produce.

In the early days of Instacart, I personally fulfilled orders myself, even without a car, leading to deliveries arriving in Uber black cars.

I raised over 55 million dollars in financing for Instacart and we're generating hundreds of thousands of dollars in revenue every day.

In the early days of Instacart, most customers were Y Combinator founders, making it easy to gather feedback and iterate quickly on the product.

On June 2nd, 2012, I placed my first order on Instacart, and by then, the business was already profitable.

Using unscalable techniques, we successfully added stores like Whole Foods and Costco, leading to rapid growth and customer satisfaction.

Instacart launched without any grocery store partnerships by purchasing items from Trader Joe's, photographing them, and listing them online. This creative approach allowed them to start quickly without waiting for corporate approvals.

To add Trader Joe's to Instacart, we had to buy one of every item, photograph them, and create a catalog since there was no existing API.

I started coding the first version of Instacart in the spring of 2012 and committed to not visiting a grocery store until it was ready.