I started coding the first version of Instacart in the spring of 2012 and committed to not visiting a grocery store until it was ready.

I raised over 55 million dollars in financing for Instacart and we're generating hundreds of thousands of dollars in revenue every day.

In the early days of Instacart, I personally fulfilled orders myself, even without a car, leading to deliveries arriving in Uber black cars.

As Instacart grew, we faced the challenge of making operations scalable while managing diverse customer orders and crowdsourced shoppers.

Instacart launched without any grocery store partnerships by purchasing items from Trader Joe's, photographing them, and listing them online. This creative approach allowed them to start quickly without waiting for corporate approvals.

In the early days of Instacart, most customers were Y Combinator founders, making it easy to gather feedback and iterate quickly on the product.

I noticed my friends were using Instacart without any persuasion, which was a new experience for me compared to my previous products.

Despite missing the Y Combinator application deadline, I believed that if the partners experienced Instacart, they would accept me.

Instacart allows you to order groceries and have them delivered to your door within one hour, without holding any inventory or using warehouses.