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Atmrix

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AM

Apoorva Mehta

06/20/14

@ Y Combinator

We are solving a complex problem of creating an Amazon-like experience without warehouses or inventory, as retailers come online for the first time.

Video

YC

Apoorva Mehta at Startup School NY 2014

@ Y Combinator

06/20/14

Related Takeaways

WV

Werner Vogels

11/12/18

@ Y Combinator

I realized that Amazon is not just a retailer; it's a massive technology operation, operating at a scale I had never seen before.

TX

Tony Xu

12/10/20

@ Y Combinator

We're building a delivery service that operates on demand, rather than overnight or same-day, similar to what FedEx would look like today.

AM

Apoorva Mehta

06/20/14

@ Y Combinator

Using unscalable techniques, we successfully added stores like Whole Foods and Costco, leading to rapid growth and customer satisfaction.

WV

Werner Vogels

11/12/18

@ Y Combinator

In the early days of Amazon, we faced failures with companies integrating due to infrastructure issues, which led to the creation of AWS.

HM

Hiroshi Mikitani

10/25/13

@ Y Combinator

We were patient in the first three years, focusing on creating a strong business model to support small to medium-sized merchants rather than copying models from Amazon or eBay.

AP

Aadit Palicha

04/18/25

@ Y Combinator

To truly solve the grocery delivery problem for customers, we needed to own the entire process from backend to delivery.

AP

Aadit Palicha

04/18/25

@ Y Combinator

The insight was to do 10-minute delivery while also building out the full stack of commerce, allowing us to run logistics and maintain better quality control.

DM

Doug McMillon

04/24/25

@ Stanford Graduate School of Business

Walmart is both a brick-and-mortar retailer and an e-commerce company, and we are focused on integrating both to support our supply chain.

VA

Vidit Aatrey

05/22/19

@ Y Combinator

In 2015, we initially focused on hyperlocal fashion, but learned that fulfillment is crucial, leading us to pivot towards a marketplace model that better serves small shop owners.