To truly solve the grocery delivery problem for customers, we needed to own the entire process from backend to delivery.

The insight was to do 10-minute delivery while also building out the full stack of commerce, allowing us to run logistics and maintain better quality control.

We learned the importance of understanding our customers' needs, especially as we scaled, to ensure we were meeting the right demands.

Listening to customer needs was crucial in shaping our strategy, as we found that suburban areas had higher demand and better unit economics for delivery services.

The founders of DoorDash learned valuable insights by personally delivering food, which helped them understand the challenges of the business.

We secured our first customer by doing door-to-door outreach, waiting for the food truck owner to show up.

When we first launched our product, I was embarrassed about its readiness, but we had to ship it. We learned from our initial customers, who provided valuable feedback that helped us improve.

DoorDash founders initially handled all deliveries themselves to ensure customer satisfaction and build relationships with users and restaurants.

We recognized that many online stores lacked good customer service, and we aimed to bring that back to our customers.