We realized that the demand for delivery services was stronger outside city centers, leading us to focus on suburban areas rather than competing in densely populated urban markets.

We realized that we had to be at the customer's doorstep to improve retention, so we started doing initial deliveries ourselves to understand the customer experience better.

We learned the importance of understanding our customers' needs, especially as we scaled, to ensure we were meeting the right demands.

During our time at Y Combinator, we focused on understanding whether consumers would pay for delivery services and if restaurants would be willing to partner with us.

To truly solve the grocery delivery problem for customers, we needed to own the entire process from backend to delivery.

As we studied the delivery needs of various merchants, we realized there was a broader demand beyond just one type of business.

As we expanded to other cities, we found that our operations became more efficient and the technology improved, leading to better service.

Our growth demonstrates that we've figured out how to make consumer deliveries work, and our driver network and logistics software allow us to expand beyond food delivery.

We conducted market research by testing Craigslist listings with delivery options, which showed a significant interest in a more convenient solution.