We realized that the demand for delivery services was stronger outside city centers, leading us to focus on suburban areas rather than competing in densely populated urban markets.

After launching in Chicago, we experienced faster growth than in the Bay Area, prompting further expansions to cities like Boston and DC.

Despite the challenges, we learned to allocate capital better and operate more efficiently, which allowed us to grow significantly even in tough times.

We made significant operational improvements by relocating our offices to a new building, sharing it with another Y Combinator startup, which reduced our costs.

To improve innovation, we moved to a microservices architecture, allowing teams to manage their own data stores and reducing reliance on centralized resources.

Listening to customer needs was crucial in shaping our strategy, as we found that suburban areas had higher demand and better unit economics for delivery services.

Our growth demonstrates that we've figured out how to make consumer deliveries work, and our driver network and logistics software allow us to expand beyond food delivery.

We're expanding significantly in Europe, focusing on operational expertise to ensure successful launches in cities like Paris and London.

We realized that we had to be at the customer's doorstep to improve retention, so we started doing initial deliveries ourselves to understand the customer experience better.