We built a one-click tool to post listings on Craigslist, which helped us gain more distribution until Craigslist shut it down.

We realized that the demand for delivery services was stronger outside city centers, leading us to focus on suburban areas rather than competing in densely populated urban markets.

We started AptDeco out of our own frustration with selling furniture on Craigslist, realizing there was a big opportunity for improvement.

Listening to customer needs was crucial in shaping our strategy, as we found that suburban areas had higher demand and better unit economics for delivery services.

As we studied the delivery needs of various merchants, we realized there was a broader demand beyond just one type of business.

In 2012, while everything else was being bought online, grocery shopping remained inefficient, which motivated me to create a solution.

We were both frustrated with our experiences selling furniture on Craigslist, which led us to discuss and eventually decide to start AptDeco.

We learned to adjust our pricing based on A/B testing to find the right balance between delivery fees and product prices.

During our time at Y Combinator, we focused on understanding whether consumers would pay for delivery services and if restaurants would be willing to partner with us.