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RF

Reham Fagiri

12/15/18

@ Y Combinator

We were both frustrated with our experiences selling furniture on Craigslist, which led us to discuss and eventually decide to start AptDeco.

Video

YC

Starting a Startup After Business School - Reham Fagiri and Kalam Dennis of AptDeco

@ Y Combinator

Starting a Startup After Business School - Reham Fagiri and Kalam Dennis of AptDeco

12/15/18

Related Takeaways

RF

Reham Fagiri

12/15/18

@ Y Combinator

We started AptDeco out of our own frustration with selling furniture on Craigslist, realizing there was a big opportunity for improvement.

RF

Reham Fagiri

12/15/18

@ Y Combinator

AptDeco is a marketplace for buying and selling furniture in New York City, handling everything from pickup and delivery to payments.

RF

Reham Fagiri

12/15/18

@ Y Combinator

We were not traditional founders; we came from corporate backgrounds and were inspired by companies like Airbnb to create a practical solution for furniture sales.

BC

Brian Chesky

12/01/15

@ Greylock

After our initial launch, we didn't see immediate success and even explored creating a roommate matching website before pivoting back to Airbnb.

BC

Brian Chesky

12/01/15

@ Greylock

We built a one-click tool to post listings on Craigslist, which helped us gain more distribution until Craigslist shut it down.

RF

Reham Fagiri

12/15/18

@ Y Combinator

We conducted market research by testing Craigslist listings with delivery options, which showed a significant interest in a more convenient solution.

VA

Vidit Aatrey

05/22/19

@ Y Combinator

In 2015, we initially focused on hyperlocal fashion, but learned that fulfillment is crucial, leading us to pivot towards a marketplace model that better serves small shop owners.

AC

Adora Cheung

07/31/14

@ Y Combinator

We faced a chicken-and-egg problem in our marketplace, needing customers before we could find cleaners, so we decided to become cleaners ourselves to fulfill the demand.

AC

Adora Cheung

07/31/14

@ Y Combinator

I want to share my journey of how my co-founder and I spent over three years searching for the right idea for Homejoy, which was born out of a personal need for a cleaning service.