Tools

Search

Explore

Videos Channels Figures

Atmrix

About

Tools

Search

Explore

Videos Channels Figures

Atmrix

About

AP

Aadit Palicha

04/18/25

@ Y Combinator

We realized that grocery in India can be much better than it is in general, as the market is broken across speed, quality, assortment, and price.

Video

YC

How Zepto Became India’s Fastest Growing Startup

@ Y Combinator

How Zepto Became India’s Fastest Growing Startup

04/18/25

Related Takeaways

AP

Aadit Palicha

04/18/25

@ Y Combinator

The 10-minute delivery model got our foot in the door, but now customers see us as their go-to supermarket chain in India, offering a wide range of products.

NK

Nikhil Kamath Cast

05/07/23

@ Nikhil Kamath

The creative economy is a significant area where India can excel, especially with the rise of generative AI in retail and grocery businesses.

KB

Kishore Biyani

05/07/23

@ Nikhil Kamath

India is a very heterogeneous country, and the consumption class is defined by those who can afford value-added products, while the serving class makes our lives better.

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

The Indian market is still largely unbranded, especially in fashion, beauty, and home decor, which presents a significant opportunity for new brands.

NK

Nikhil Kamath Cast

05/07/23

@ Nikhil Kamath

The future of consumer brands in India will depend on creating value addition in the economy rather than just selling commodities.

AM

Apoorva Mehta

06/20/14

@ Y Combinator

In 2012, while everything else was being bought online, grocery shopping remained inefficient, which motivated me to create a solution.

KB

Kishore Biyani

10/07/23

@ Nikhil Kamath

The consumption patterns in India are shifting towards healthier options, with products like peanut butter gaining popularity.

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

Building a brand in India now can be done more efficiently; for around 140-150 rupees, you can reach a vast number of PIN codes, making distribution easier than before.

AP

Aadit Palicha

04/18/25

@ Y Combinator

In India, the overwhelming majority of consumption happens within 4 km from your house, and people buy small tickets multiple times a week, which is why most retail is hyper-proximity.