Tools

Explore

Videos Channels Figures

Atmrix

Tools

Explore

Videos Channels Figures

Atmrix

KB

Kishore Biyani

05/07/23

@ Nikhil Kamath

India is a very heterogeneous country, and the consumption class is defined by those who can afford value-added products, while the serving class makes our lives better.

Video

Ep #3| WTF is E-commerce: Kishore Biyani, Udaan & Meesho Founders Reveal What Sells and What Doesn’t

@ Nikhil Kamath

Ep #3| WTF is E-commerce: Kishore Biyani, Udaan & Meesho Founders Reveal What Sells and What Doesn’t

05/07/23

Related Takeaways

Kishore Biyani

05/07/23

@ Nikhil Kamath

India's GDP has grown significantly over the years, and the consumption class is expected to expand, driving economic growth.

Kishore Biyani

10/07/23

@ Nikhil Kamath

The top 30 million households in India contribute to 60% of the country's consumption, indicating a concentrated market for brands.

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

People in India who have achieved a certain status may not feel the need to showcase their wealth through expensive purchases, but they still spend significantly on luxury items.

Aadit Palicha

04/18/25

@ Y Combinator

We realized that grocery in India can be much better than it is in general, as the market is broken across speed, quality, assortment, and price.

Nikhil Kamath Cast

05/07/23

@ Nikhil Kamath

The future of consumer brands in India will depend on creating value addition in the economy rather than just selling commodities.

Kishore Biyani

10/07/23

@ Nikhil Kamath

The consumption patterns in India are shifting towards healthier options, with products like peanut butter gaining popularity.

Aadit Palicha

04/18/25

@ Y Combinator

In India, the overwhelming majority of consumption happens within 4 km from your house, and people buy small tickets multiple times a week, which is why most retail is hyper-proximity.

Nikhil Kamath Cast

05/07/23

@ Nikhil Kamath

The future of e-commerce in India will be shaped by the ability to fulfill consumer aspirations affordably, as more people seek to emulate influencers and celebrities.

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

The market in India for quiet luxury is still evolving, and the concept isn't fully established yet.