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Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

People in India who have achieved a certain status may not feel the need to showcase their wealth through expensive purchases, but they still spend significantly on luxury items.

Video

Ep #11 | WTF Goes into Building a Fashion, Beauty, or Home Brand? Nikhil w/ Kishore, Raj, and Ananth

@ Nikhil Kamath

10/07/23

Related Takeaways

Kishore Biyani

05/07/23

@ Nikhil Kamath

India is a very heterogeneous country, and the consumption class is defined by those who can afford value-added products, while the serving class makes our lives better.

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

The market in India for quiet luxury is still evolving, and the concept isn't fully established yet.

Naval Ravikant

04/01/25

@ Chris Williamson

People who have achieved wealth often still seek status, which is a biologically ingrained desire, despite having the financial means already.

Kishore Biyani

10/07/23

@ Nikhil Kamath

The top 30 million households in India contribute to 60% of the country's consumption, indicating a concentrated market for brands.

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

The concept of quiet luxury involves purchasing high-end items that appear understated, allowing individuals to signal their wealth discreetly.

Raj Shamani

10/07/23

@ Nikhil Kamath

Luxury brands often market to those who cannot afford them, creating a desire that drives sales among aspirational consumers.

Nikhil Kamath Cast

05/07/23

@ Nikhil Kamath

The wedding economy in India is massive, with an average spend of 7 lakh rupees per family, but there isn't a dominant player in the market.

Kishore Biyani

05/07/23

@ Nikhil Kamath

India's GDP has grown significantly over the years, and the consumption class is expected to expand, driving economic growth.

Nikhil Kamath Cast

05/07/23

@ Nikhil Kamath

The future of e-commerce in India will be shaped by the ability to fulfill consumer aspirations affordably, as more people seek to emulate influencers and celebrities.