People in India who have achieved a certain status may not feel the need to showcase their wealth through expensive purchases, but they still spend significantly on luxury items.

The top 30 million households in India contribute to 60% of the country's consumption, indicating a concentrated market for brands.

India's GDP has grown significantly over the years, and the consumption class is expected to expand, driving economic growth.

Indian creators generated approximately $2.5 billion on YouTube in the last three years, highlighting the platform's significant economic impact.

The market in India for quiet luxury is still evolving, and the concept isn't fully established yet.

India is a very heterogeneous country, and the consumption class is defined by those who can afford value-added products, while the serving class makes our lives better.

In India, 90% of commerce occurs in small mom-and-pop stores, and many aspiring entrepreneurs lack the capital to start their own businesses, which Meesho addresses by providing a platform for them to sell online.

Every time I return to India, I'm amazed at the growth of the Indian creative economy, and I believe we are just getting started.

The future of e-commerce in India will be shaped by the ability to fulfill consumer aspirations affordably, as more people seek to emulate influencers and celebrities.