The success of Indian creators on YouTube reflects the enormous potential of the creative industry in India, which is rapidly evolving and gaining recognition globally. Four out of five Indians are on YouTube, with billions of hours of content being created and consumed, showcasing the vibrancy of the creator economy in India.

About 15% of the content created by Indian creators is consumed outside of India, making YouTube an exporter of ideas and culture.

None of the global platforms pay creators except YouTube, and even then, the earnings are significantly lower in India compared to the US.

YouTube is a global platform, and the conversations we have about content creation and consumption are relevant not just in India but across the world.

YouTube aims to invest more in showcasing diverse Indian music, recognizing the unique challenges and opportunities in the country's music landscape.

In India, the line between influencers and entrepreneurs is blurring, as many believe that building influence on platforms like YouTube is essential before launching a product.

I think the future of YouTube lies in building a fan base in India, as it has the largest audience and potential for growth.

YouTube's evolution from a video dating service to a global platform has enabled millions to create careers and has become a primary source of entertainment and education worldwide.

Every time I return to India, I'm amazed at the growth of the Indian creative economy, and I believe we are just getting started.