The success of Indian creators on YouTube reflects the enormous potential of the creative industry in India, which is rapidly evolving and gaining recognition globally. Four out of five Indians are on YouTube, with billions of hours of content being created and consumed, showcasing the vibrancy of the creator economy in India.

YouTube is a global platform, and the conversations we have about content creation and consumption are relevant not just in India but across the world.

Indian creators generated approximately $2.5 billion on YouTube in the last three years, highlighting the platform's significant economic impact.

I think the future of YouTube lies in building a fan base in India, as it has the largest audience and potential for growth.

Content on YouTube is increasingly global, with local stories often translating well across cultures, although cultural specifics still matter.

YouTube aims to invest more in showcasing diverse Indian music, recognizing the unique challenges and opportunities in the country's music landscape.

None of the global platforms pay creators except YouTube, and even then, the earnings are significantly lower in India compared to the US.

YouTube is fundamentally about watching, sharing, and creating video content, and it aims to maintain its position as the world's oldest and largest creator economy.

In India, the line between influencers and entrepreneurs is blurring, as many believe that building influence on platforms like YouTube is essential before launching a product.