The success of Indian creators on YouTube reflects the enormous potential of the creative industry in India, which is rapidly evolving and gaining recognition globally. Four out of five Indians are on YouTube, with billions of hours of content being created and consumed, showcasing the vibrancy of the creator economy in India.

YouTube is a global platform, and the conversations we have about content creation and consumption are relevant not just in India but across the world.

I think the future of YouTube lies in building a fan base in India, as it has the largest audience and potential for growth.

About 15% of the content created by Indian creators is consumed outside of India, making YouTube an exporter of ideas and culture.

Indian creators generated approximately $2.5 billion on YouTube in the last three years, highlighting the platform's significant economic impact.

YouTube will continue to focus on technology and support for creators, while the creative direction will be determined by the creators themselves. When I first started at YouTube ten years ago, the number of creators was around four or five, but now there's a proliferation of amazing content and creativity, which defines YouTube today and will continue to do so in the next decade.

YouTube is evolving, and with the introduction of ad revenue sharing for Shorts, creators will have more incentive to produce content on the platform.

YouTube's evolution from a video dating service to a global platform has enabled millions to create careers and has become a primary source of entertainment and education worldwide.

In the sports realm, YouTube is adapting to changing consumption habits, focusing on providing choice, technical innovation, and integrating content from creators to engage younger audiences.