The success of Indian creators on YouTube reflects the enormous potential of the creative industry in India, which is rapidly evolving and gaining recognition globally. Four out of five Indians are on YouTube, with billions of hours of content being created and consumed, showcasing the vibrancy of the creator economy in India.

The future of e-commerce in India will be shaped by the ability to fulfill consumer aspirations affordably, as more people seek to emulate influencers and celebrities.

Startups today face a much higher bar for consumer products, needing to be more compelling than platforms like TikTok and YouTube, which dominate user attention.

About 15% of the content created by Indian creators is consumed outside of India, making YouTube an exporter of ideas and culture.

YouTube is a global platform, and the conversations we have about content creation and consumption are relevant not just in India but across the world.

I think the future of YouTube lies in building a fan base in India, as it has the largest audience and potential for growth.

In India, it's easy to start a brand but very hard to scale it. Scaling requires efficiency in performance marketing, sourcing, and design after achieving product-market fit.

Indian creators generated approximately $2.5 billion on YouTube in the last three years, highlighting the platform's significant economic impact.

As an entrepreneur, you have immediate control over your audience engagement on platforms like YouTube, allowing for instant feedback unlike traditional methods.