To grow a brand from 0 to 20 crores, focus on product quality, community engagement, and effective distribution strategies.

Scaling your startup before achieving product-market fit can be dangerous; it's better to spend as little as possible while figuring out what your product should be. If you have product market fit, customers will actively seek your product, and even a basic version can solve a significant problem for them.

You don't need to scale anything until you find product-market fit, which means confirming that people actually want the product or service you've built.

Building a brand in India now can be done more efficiently; for around 140-150 rupees, you can reach a vast number of PIN codes, making distribution easier than before.

The alignment process in product design is critical and involves multiple phases, from ideation to scaling after achieving product-market fit.

Brand marketing is the hardest type of marketing to measure, and startups should focus on growth and performance marketing first before considering brand marketing later in their development.

At level three of product-market fit, the focus shifts to repeatability and scaling, where the marginal customer becomes easier to acquire, and leads start coming in more organically.

You should not scale a company past 20 people before achieving product-market fit; once you find it, scale aggressively.

Successful startups often start with non-scalable methods to acquire their first customers before moving to scalable growth channels.