If I have only 10,000 rupees to promote in one colony, I'll be seen by everyone in that colony, while a larger brand may not reach those specific households.

In India, it's easy to start a brand but very hard to scale it. Scaling requires efficiency in performance marketing, sourcing, and design after achieving product-market fit.

To grow a brand from 0 to 20 crores, focus on product quality, community engagement, and effective distribution strategies.

The top 30 million households in India contribute to 60% of the country's consumption, indicating a concentrated market for brands.

The Indian market is still largely unbranded, especially in fashion, beauty, and home decor, which presents a significant opportunity for new brands.

In India, after the introduction of UPI, there has been a surge of new companies and innovations that were previously hindered by bureaucratic red tape.

The future of consumer brands in India will depend on creating value addition in the economy rather than just selling commodities.

In India, the overwhelming majority of consumption happens within 4 km from your house, and people buy small tickets multiple times a week, which is why most retail is hyper-proximity.

In India, 90% of commerce occurs in small mom-and-pop stores, and many aspiring entrepreneurs lack the capital to start their own businesses, which Meesho addresses by providing a platform for them to sell online.