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RS

Raj Shamani

10/07/23

@ Nikhil Kamath

If I have only 10,000 rupees to promote in one colony, I'll be seen by everyone in that colony, while a larger brand may not reach those specific households.

Video

NK

Ep #11 | WTF Goes into Building a Fashion, Beauty, or Home Brand? Nikhil w/ Kishore, Raj, and Ananth

@ Nikhil Kamath

10/07/23

Related Takeaways

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

Building a brand in India now can be done more efficiently; for around 140-150 rupees, you can reach a vast number of PIN codes, making distribution easier than before.

M

MrBeast

06/27/23

@ Colin and Samir

There's a limit to how much brands are willing to spend on advertising, which makes it harder to secure brand deals despite high view counts on my videos.

KB

Kishore Biyani

10/07/23

@ Nikhil Kamath

The top 30 million households in India contribute to 60% of the country's consumption, indicating a concentrated market for brands.

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

To grow a brand from 0 to 20 crores, focus on product quality, community engagement, and effective distribution strategies.

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

For the first 20 crores, prioritize product-driven growth through word of mouth and community engagement rather than relying solely on performance marketing.

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

I believe in investing in fewer people for marketing rather than trying to reach everyone; this focused approach can yield better results.

OG

Ooshma Garg

09/08/18

@ Y Combinator

I found that when starting out, you can't just throw money into ads; instead, it's about reaching micro groups and building relationships with local businesses to promote your service.

AP

Aadit Palicha

04/18/25

@ Y Combinator

In India, the overwhelming majority of consumption happens within 4 km from your house, and people buy small tickets multiple times a week, which is why most retail is hyper-proximity.

Lv

Luis von Ahn

12/01/23

@ The Logan Bartlett Show

Our marketing budget is relatively small, around $50 million a year, and we often take advantage of opportunities like billboard inventory to maximize our reach without overspending.