To grow a brand from 0 to 20 crores, focus on product quality, community engagement, and effective distribution strategies.

The best companies grow through word-of-mouth rather than paid acquisition, and in the early days of a startup, if you lack funds, focus on growing your business without spending money by doing things that don't scale. This organic growth is a sign of a strong product that resonates with users.

In the early days, focus on product retention rather than just growth. If your retention rate is low, prioritize improving your product before trying to scale.

The path to market dominance through customer intimacy requires little financial investment, relying instead on humility and good manners to build strong relationships with users. Focus on the most passionate users in the early stages of product development to build a product that resonates with them.

In the early stages, focus on organic growth rather than paid users, as relying on paid growth can be misleading and should be avoided as much as possible.

Word-of-mouth growth is the most effective form of marketing; create a compelling story about your product that users want to share.

Before launching your product, focus on building quickly and optimizing for the next stage of growth, rather than trying to cater to a large user base right away.

It's important to view paid marketing as an accelerant rather than the core growth strategy, focusing on organic growth as the sustainable foundation.

Organic growth, which is growth that doesn't require payment, is often neglected by founders. For example, at Monzo, we reached a million customers before spending on direct marketing or advertising, primarily through virality and network effects.