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Aadit Palicha

04/18/25

@ Y Combinator

In India, the overwhelming majority of consumption happens within 4 km from your house, and people buy small tickets multiple times a week, which is why most retail is hyper-proximity.

Video

How Zepto Became India’s Fastest Growing Startup

@ Y Combinator

How Zepto Became India’s Fastest Growing Startup

04/18/25

Related Takeaways

Kishore Biyani

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The top 30 million households in India contribute to 60% of the country's consumption, indicating a concentrated market for brands.

Vidit Aatrey

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In India, 90% of commerce occurs in small mom-and-pop stores, and many aspiring entrepreneurs lack the capital to start their own businesses, which Meesho addresses by providing a platform for them to sell online.

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Building a brand in India now can be done more efficiently; for around 140-150 rupees, you can reach a vast number of PIN codes, making distribution easier than before.

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India is a very heterogeneous country, and the consumption class is defined by those who can afford value-added products, while the serving class makes our lives better.

Aadit Palicha

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The 10-minute delivery model got our foot in the door, but now customers see us as their go-to supermarket chain in India, offering a wide range of products.

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The retail space is incredibly powerful; people buy products just because they recognize the brand from YouTube.

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We realized that grocery in India can be much better than it is in general, as the market is broken across speed, quality, assortment, and price.

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People in India who have achieved a certain status may not feel the need to showcase their wealth through expensive purchases, but they still spend significantly on luxury items.