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Nikhil Kamath Cast

04/20/23

@ Nikhil Kamath

In India, rural users are spending more time on the internet than urban users, indicating a shift in media consumption habits as smartphones become the primary channel for content.

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Ep. #2: Secrets of Social Media Success, Mental Health & Distribution Hacks - 3 OGs Reveal All

@ Nikhil Kamath

Ep. #2: Secrets of Social Media Success, Mental Health & Distribution Hacks - 3 OGs Reveal All

04/20/23

Related Takeaways

Nikhil Kamath Cast

04/20/23

@ Nikhil Kamath

In China, people spend an average of 2.5 hours a day on short video platforms, indicating a significant cultural shift in media consumption.

Nikhil Kamath Cast

04/20/23

@ Nikhil Kamath

Brazil is more social media savvy than India, as users there tend to spend more time on social media, create more content, and engage more actively.

Neal Mohan

05/24/25

@ Nikhil Kamath

The majority of YouTube content is consumed on television screens in the US, indicating a shift towards multi-screen consumption.

Nandan Nilekani

04/17/25

@ Microsoft India

India's population has embraced technology, as evidenced by the rapid adoption of UPI, which has grown to 400 million users and 16 billion transactions a month in just seven years.

Kishore Biyani

10/07/23

@ Nikhil Kamath

The top 30 million households in India contribute to 60% of the country's consumption, indicating a concentrated market for brands.

Nikhil Kamath Cast

04/20/23

@ Nikhil Kamath

In China, the average user spends about two and a half hours a day on short video platforms, highlighting a significant creator-to-consumer ratio that differs from other countries.

Sundar Pichai

06/05/25

@ Lex Fridman

Growing up in India, I experienced firsthand how technology can dramatically change lives, like when we finally got a rotary telephone after a five-year wait, which transformed how people communicated.

Nikhil Kamath Cast

04/20/23

@ Nikhil Kamath

The average Chinese user spends over three hours a day on social media, reflecting a high level of engagement compared to other countries.

Neal Mohan

05/24/25

@ Nikhil Kamath

About 15% of the content created by Indian creators is consumed outside of India, making YouTube an exporter of ideas and culture.