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Videos Channels Figures

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Videos Channels Figures

Atmrix

About

NK

Nikhil Kamath Cast

04/20/23

@ Nikhil Kamath

Brazil is more social media savvy than India, as users there tend to spend more time on social media, create more content, and engage more actively.

Video

NK

Ep. #2: Secrets of Social Media Success, Mental Health & Distribution Hacks - 3 OGs Reveal All

@ Nikhil Kamath

Ep. #2: Secrets of Social Media Success, Mental Health & Distribution Hacks - 3 OGs Reveal All

04/20/23

Related Takeaways

NK

Nikhil Kamath Cast

04/20/23

@ Nikhil Kamath

In India, rural users are spending more time on the internet than urban users, indicating a shift in media consumption habits as smartphones become the primary channel for content.

NK

Nikhil Kamath Cast

04/20/23

@ Nikhil Kamath

The average Chinese user spends over three hours a day on social media, reflecting a high level of engagement compared to other countries.

NK

Nikhil Kamath Cast

04/20/23

@ Nikhil Kamath

Most social media platforms primarily facilitate passive consumption rather than active engagement, which is crucial for their power and influence.

NK

Nikhil Kamath Cast

04/20/23

@ Nikhil Kamath

The Indian government is making social media platforms accountable for the content they host, which is a step towards ensuring safer online environments.

NK

Nikhil Kamath Cast

04/20/23

@ Nikhil Kamath

The format of content on social media is defined by user behavior; for instance, Instagram popularized lifestyle content through filters, while TikTok reflects cultural trends in short videos.

NK

Nikhil Kamath Cast

05/07/23

@ Nikhil Kamath

Social media is a significant driver of consumer behavior, influencing what people buy and how they perceive brands.

NK

Nikhil Kamath Cast

04/20/23

@ Nikhil Kamath

In China, the average user spends about two and a half hours a day on short video platforms, highlighting a significant creator-to-consumer ratio that differs from other countries.

NM

Neal Mohan

05/24/25

@ Nikhil Kamath

YouTube is a global platform, and the conversations we have about content creation and consumption are relevant not just in India but across the world.

NK

Nikhil Kamath Cast

04/20/23

@ Nikhil Kamath

Instagram and Twitter are platforms that can make users feel worse due to the nature of their content and feedback loops, with Instagram being particularly impactful.