You don't need to scale anything until you find product-market fit, which means confirming that people actually want the product or service you've built.

The primary goal for early-stage startups should be to find product-market fit, and spending should be minimized until that is achieved.

At level one product-market fit, your goal is to find three to five customers with a significant problem and deliver a satisfying solution, even if it means being inefficient initially.

Don't scale your team until you've achieved product market fit; keep the team small to maintain agility and focus.

Finding product-market fit is the single most important thing that your startup does in the first three years, yet it's often underexplored and underexplained.

Product Market Fit (PMF) occurs when a startup has built a product that customers love and are using, shifting the focus from defining customer needs to scaling the business. When you're pre-product market fit, your main focus should be on finding that fit, while post-product market fit, your priority shifts to maintaining and scaling that fit.

Making a startup work is a miracle, and achieving product-market fit is a significant accomplishment that should be the primary focus, rather than spreading innovation too thin across multiple areas.

In the early stages of a startup, the goal is to move quickly to validate that I'm building something people want, as this allows for faster pivots and scaling once product-market fit is achieved.

You should not scale a company past 20 people before achieving product-market fit; once you find it, scale aggressively.