India is a very heterogeneous country, and the consumption class is defined by those who can afford value-added products, while the serving class makes our lives better.

The top 30 million households in India contribute to 60% of the country's consumption, indicating a concentrated market for brands.

The creative economy is a significant area where India can excel, especially with the rise of generative AI in retail and grocery businesses.

Every time I return to India, I'm amazed at the growth of the Indian creative economy, and I believe we are just getting started.

The consumer has significant purchasing power, with disposable personal income rising sharply, suggesting robust economic activity.

People in India who have achieved a certain status may not feel the need to showcase their wealth through expensive purchases, but they still spend significantly on luxury items.

The consumption patterns in India are shifting towards healthier options, with products like peanut butter gaining popularity.

India's population has embraced technology, as evidenced by the rapid adoption of UPI, which has grown to 400 million users and 16 billion transactions a month in just seven years.

India will become the use case capital of AI globally, leveraging its experience in building population-scale digital infrastructure and a tech-savvy political leadership that balances innovation with safeguards.