The concept of quiet luxury involves purchasing high-end items that appear understated, allowing individuals to signal their wealth discreetly.

People in India who have achieved a certain status may not feel the need to showcase their wealth through expensive purchases, but they still spend significantly on luxury items.

The Indian market is still largely unbranded, especially in fashion, beauty, and home decor, which presents a significant opportunity for new brands.

The luxury sector is dynamic, valued at $370 billion today, and the luxury market has tripled in the last 20 years, with Gen Z expected to make up 30% of luxury consumers by 2030.

India is a very heterogeneous country, and the consumption class is defined by those who can afford value-added products, while the serving class makes our lives better.

In any audience, there are three market segments: the mass market, which is price-sensitive; the niche market, which values community and experience; and the luxury market, which seeks exclusivity and pedigree. Targeting the niche or luxury market can help increase prices.

Transitioning from a mass consumer goods company to a bespoke luxury brand required me to unlearn and relearn everything, as luxury is about creating unique, precious items that evoke desire rather than mass production.

The current investment landscape in India is overly focused on safety and early revenue, which may hinder the growth of true technology companies.

Luxury brands often market to those who cannot afford them, creating a desire that drives sales among aspirational consumers.