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Aadit Palicha

04/18/25

@ Y Combinator

We faced existential crises, especially when we realized there was no retention in our early model, leading us to question if there was even a viable business model for grocery delivery.

Video

How Zepto Became India’s Fastest Growing Startup

@ Y Combinator

How Zepto Became India’s Fastest Growing Startup

04/18/25

Related Takeaways

Apoorva Mehta

06/20/14

@ Y Combinator

Despite initial investor reluctance due to past failures in grocery delivery, we eventually closed a seed round with an investor who believed in us.

Aadit Palicha

04/18/25

@ Y Combinator

To truly solve the grocery delivery problem for customers, we needed to own the entire process from backend to delivery.

Tony Xu

03/26/25

@ Y Combinator

During our time at Y Combinator, we focused on understanding whether consumers would pay for delivery services and if restaurants would be willing to partner with us.

Apoorva Mehta

06/20/14

@ Y Combinator

Raising a seed round is one of the hardest challenges for a founder due to limited data and traction, especially in a space with past failures like grocery delivery.

Avni Patel Thompson

01/31/19

@ Y Combinator

The decision to shut down was influenced by the realization that our initial hypothesis about the business model wasn't panning out as expected.

Danielle Morrill

02/24/15

@ Y Combinator

We decided to stop working on our initial business model and pivot to something else, which involved a lot of difficult decisions, including letting go of our team.

Ooshma Garg

04/19/16

@ Y Combinator

Customers wanted the ability to order food on demand, leading us to attempt an on-demand service called Gobble Instant, which ultimately failed due to logistical issues.

Aadit Palicha

04/18/25

@ Y Combinator

We realized that we had to be at the customer's doorstep to improve retention, so we started doing initial deliveries ourselves to understand the customer experience better.

Apoorva Mehta

06/20/14

@ Y Combinator

As Instacart grew, we faced the challenge of making operations scalable while managing diverse customer orders and crowdsourced shoppers.