When deciding to scale rapidly, it's important to identify the right moments to accelerate growth, whether due to competition, market opportunities, or achieving critical mass.

Doing things that don't scale allows founders to learn directly from customers, leading to better products and services.

In India, it's easy to start a brand but very hard to scale it. Scaling requires efficiency in performance marketing, sourcing, and design after achieving product-market fit.

To grow a brand from 0 to 20 crores, focus on product quality, community engagement, and effective distribution strategies.

Once you've found product market fit, scale aggressively to capture market opportunities before competitors do, as advantages always accrue to the number one player in a competitive market, allowing for faster product development and increased revenue.

Doing things that don't scale is crucial for early-stage startups because it helps founders engage directly with customers and understand their needs.

When scaling innovations, it's important to balance between cooking up ideas and scaling them, as moving too fast can lead to failure.

The transition from solid to liquid products in the detergent market has been a significant trend, indicating consumer preferences are shifting towards convenience and quality.

The main goal of doing things that don't scale is to maximize learning. By engaging directly with customers, you can ensure that what you're building provides real value before scaling up.