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Brian Halligan

05/08/19

@ Y Combinator

The way people buy products is changing; they prefer a seamless customer experience without waiting for sales representatives, which is becoming crucial in both B2B and B2C markets.

Video

HubSpot CEO and Cofounder Brian Halligan with Wufoo Cofounder Kevin Hale

@ Y Combinator

HubSpot CEO and Cofounder Brian Halligan with Wufoo Cofounder Kevin Hale

05/08/19

Related Takeaways

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As the retail ecosystem evolves, the way products are marketed and sold must adapt to new consumer behaviors and preferences, especially in online shopping.

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In e-commerce, businesses often focus too much on creating a polished sales experience but neglect the importance of customer service once a purchase is made, leading to dissatisfaction when issues arise.

Jared Friedman

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Vertical B2B SaaS companies can provide significantly better user experiences compared to traditional enterprise software, which often suffers from being a jack of all trades but master of none.

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E-commerce platforms are becoming essential for D2C brands, enabling them to reach larger audiences and fulfill consumer demands more efficiently.

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Computer use agents will fundamentally change e-commerce by removing human friction from purchasing processes.