Tools

Explore

Videos Channels Figures

Atmrix

Tools

Explore

Videos Channels Figures

Atmrix

JD

James Dyson

04/04/23

@ ainslie + ainslie Performance People

When launching a new product, it’s essential to justify a higher price point by demonstrating significant improvements in quality and sustainability.

Video

Sir James Dyson + Jake Dyson: A Life of Failure + Success | Performance People

@ ainslie + ainslie Performance People

Sir James Dyson + Jake Dyson: A Life of Failure + Success | Performance People

04/04/23

Related Takeaways

James Dyson

04/04/23

@ ainslie + ainslie Performance People

To create successful products, they must be better than previous versions, excite consumers, and align with their values, focusing on ecological and efficient solutions.

Rory Sutherland

04/10/25

@ EPIC Conjoint

When a product isn't selling well, raising the price can sometimes lead to increased demand, as it may create a perception of higher value.

Michael Skok

04/01/23

@ Harvard Innovation Labs

To stand out, your startup must clearly articulate how it cuts through the noise of competitors claiming to be faster, better, or cheaper.

Harvard Innovation Labs Cast

02/02/14

@ Harvard Innovation Labs

Before taking your product to market, consider how you will create and deliver value to ensure your business is sustainable.

Garry Tan

06/16/23

@ Y Combinator

Using concrete claims, like being 30% cheaper and 25% faster, can resonate with users and address their concerns about using a product.

Ben Brook

04/19/25

@ EO

As a first-time founder, it's common to feel guilty about asking for higher prices, but it's important to recognize the value you're delivering.

Rory Sutherland

08/01/22

@ The Diary Of A CEO

Creating a compelling unboxing experience can significantly enhance the perceived value of a product, as seen in luxury brands that invest in high-quality packaging.

Ben Brook

04/19/25

@ EO

Understanding the business value your product provides is crucial for setting the right price.

a16z Cast

05/02/25

@ a16z

When introducing a new product category, initial pricing often reflects the status quo, but as competition increases, prices tend to align with what competitors charge.