The pricing maturity curve suggests that companies must evolve from activity-based pricing to value-based pricing to avoid competition based solely on cost.

If you're charging significantly less than competitors, you might be attracting customers who only want the cheapest option, leading to misleading data about your product's demand. Successful products often charge a premium rather than being cheaper than competitors, as they solve significant problems for customers who are willing to pay more for effective solutions.

Successful startups frequently test their pricing, adjusting it as they learn more about their market.

Test your pricing to find out how much customers are willing to pay; as your product matures, your ideal customer profile may change, and you should adapt your pricing accordingly.

When facing competition, if a direct competitor enters the market and underprices you, engaging in a price war is not a winning strategy; instead, differentiate your product based on functionality or value.

Raising prices is often necessary for startups, as many technology companies underprice their products in hopes of gaining market share.

Expect your pricing strategy to evolve over time, typically every year or so, as you gather more data about your customers and market.

Pricing implies value; if your price is lower than competitors, customers may perceive your product as less valuable.

Pricing should be iterative; continuously adapt and change it based on market feedback and data until you find the right price point.