Startups should experiment with pricing strategies, especially when they have a small customer base, as it's easier to adjust prices than to raise them later.

Most startups are undercharging, and relying solely on lower prices as a differentiator is not a sustainable strategy.

Successful startups frequently test their pricing, adjusting it as they learn more about their market.

Most startups are significantly undercharging for their products, often due to misconceptions that they should not charge or should charge very little.

Pricing below cost can be a risky strategy for gaining market share, often leading to unsustainable business practices. You might want to price a little lower now because your margins are going to improve with time, but it's a risky maneuver, and I advise startups to maintain an 80 to 90% gross margin.

The first advice we give to startups is to dramatically increase their prices as quickly as possible.

Founders often resist raising prices on their products, even when they are losing money on each sale, which can jeopardize their financial stability.

Investors often chase opportunities in startups, hoping to profit from future growth, which can lead to inflated valuations that may not be sustainable.

Startups often underestimate their expenses, especially in the early days when founders may undervalue their own time and efforts.