Most startups are undercharging, and relying solely on lower prices as a differentiator is not a sustainable strategy.

Raising prices is often necessary for startups, as many technology companies underprice their products in hopes of gaining market share.

Startups should experiment with pricing strategies, especially when they have a small customer base, as it's easier to adjust prices than to raise them later.

Don't undervalue your product; while it's okay to start with lower prices, avoid making it a habit as it can lead to long-term pricing issues.

Pricing strategy should focus on delivering value to customers, pushing the company to improve continuously rather than adopting a low-cost model that may compromise long-term viability.

If you're charging significantly less than competitors, you might be attracting customers who only want the cheapest option, leading to misleading data about your product's demand. Successful products often charge a premium rather than being cheaper than competitors, as they solve significant problems for customers who are willing to pay more for effective solutions.

Most startups are significantly undercharging for their products, often due to misconceptions that they should not charge or should charge very little.

Your gross margins may not be great today, but you should have a clear path to achieving healthy gross margins over time as costs decrease and you capture more value.

Successful startups frequently test their pricing, adjusting it as they learn more about their market.