Most startups are significantly undercharging for their products, often due to misconceptions that they should not charge or should charge very little.

Raising prices is often necessary for startups, as many technology companies underprice their products in hopes of gaining market share.

I've seen startups charge as little as 1/10 or 1/100 of what they should be charging, which sets them up for failure.

Pricing below cost can be a risky strategy for gaining market share, often leading to unsustainable business practices. You might want to price a little lower now because your margins are going to improve with time, but it's a risky maneuver, and I advise startups to maintain an 80 to 90% gross margin.

Startups should experiment with pricing strategies, especially when they have a small customer base, as it's easier to adjust prices than to raise them later.

To summarize, charge appropriately, price on value, recognize that most startups undercharge, understand that pricing isn't permanent, and keep it simple.

Don't undervalue your product; while it's okay to start with lower prices, avoid making it a habit as it can lead to long-term pricing issues.

Successful startups frequently test their pricing, adjusting it as they learn more about their market.

Founders sometimes mistakenly believe they should sell to startups just because other successful companies did, without understanding the unique challenges involved.