Most startups are significantly undercharging for their products, often due to misconceptions that they should not charge or should charge very little.

Most startups are undercharging, and relying solely on lower prices as a differentiator is not a sustainable strategy.

Startups often refuse to charge their users, which is a common issue we see repeatedly.

Startups often underestimate their expenses, especially in the early days when founders may undervalue their own time and efforts.

Raising prices is often necessary for startups, as many technology companies underprice their products in hopes of gaining market share.

To summarize, charge appropriately, price on value, recognize that most startups undercharge, understand that pricing isn't permanent, and keep it simple.

If you're going to charge for a product, it needs to be self-serve and frictionless for users. Many startups fail because they rely too heavily on founder involvement for customer acquisition.

If I'm disappointed by a startup's price, I should consider investing more, as it often leads to regret when I don't.

Many startups fail to realize they are running out of cash until it's too late to turn things around.