Most startups are significantly undercharging for their products, often due to misconceptions that they should not charge or should charge very little.

I've seen startups charge as little as 1/10 or 1/100 of what they should be charging, which sets them up for failure.

If you're going to charge for a product, it needs to be self-serve and frictionless for users. Many startups fail because they rely too heavily on founder involvement for customer acquisition.

Founders often prioritize getting feedback over generating revenue, leading them to avoid charging for their product.

Most startups are undercharging, and relying solely on lower prices as a differentiator is not a sustainable strategy.

Founders often make the mistake of being afraid to charge for their product, fearing customer rejection. However, charging customers is one of the most effective ways to learn about your business, including whether users are willing to pay and which customer segments are most excited to pay.

If you pay $100 for a user who only brings in $19 over a few years, your startup could face bankruptcy due to unsustainable costs.

If users refuse to pay, it indicates that you haven't built enough value into your product or you're targeting the wrong customer segment.

When startups begin, they often try to attract every user possible, but this can lead to unwanted users who hijack the product for unintended purposes.