Founders often make the mistake of being afraid to charge for their product, fearing customer rejection. However, charging customers is one of the most effective ways to learn about your business, including whether users are willing to pay and which customer segments are most excited to pay.

Building a great product is important, but startups must also focus on how to acquire customers effectively; a self-service interface alone is not a sufficient strategy.

Founders often prioritize getting feedback over generating revenue, leading them to avoid charging for their product.

Many founders think they need to offer their product for free to gain users, but it's often better to charge a price to gauge real interest.

I encourage founders to practice charging for their product early on. By simulating a transaction, they can become comfortable with the process of asking for payment, which prepares them for real customer interactions later.

Charging for your product shouldn't come from fear of losing customers; it should be based on understanding its value to users.

Startups often refuse to charge their users, which is a common issue we see repeatedly.

Many startups think they can rely solely on self-serve flows and ads for sales, but this approach often overlooks the need for direct sales efforts and effective messaging.

Founders with a product background may avoid sales, mistakenly believing they can run their startup like a game without engaging in selling or influencing potential customers.