If users won't pay more, it may indicate that you need to enhance your product's value or address a more significant problem.

If a company isn't willing to pay for your product, it indicates that you may need to tweak what you're building.

You need to ensure that your product has a pull from the user; if users aren't engaged, customers won't pay for it.

Charging customers is essential for validating your product's value. Offering free trials can be tempting, but if customers aren't paying, they aren't truly customers. Resist the fear of rejection based on price.

Be cautious with paid growth, as it can be risky; if you pay for users who don't generate enough revenue, you could run out of money.

Founders often make the mistake of being afraid to charge for their product, fearing customer rejection. However, charging customers is one of the most effective ways to learn about your business, including whether users are willing to pay and which customer segments are most excited to pay.

Not charging can signal to potential customers that your product may not be viable, leading to doubts about its reliability.

If someone is willing to pay for the most basic version of your product, it indicates that you're addressing a real problem.

Charging for your product shouldn't come from fear of losing customers; it should be based on understanding its value to users.