Charging customers is essential for validating your product's value. Offering free trials can be tempting, but if customers aren't paying, they aren't truly customers. Resist the fear of rejection based on price.

If you're charging significantly less than competitors, you might be attracting customers who only want the cheapest option, leading to misleading data about your product's demand. Successful products often charge a premium rather than being cheaper than competitors, as they solve significant problems for customers who are willing to pay more for effective solutions.

If users refuse to pay, it indicates that you haven't built enough value into your product or you're targeting the wrong customer segment.

Founders often make the mistake of being afraid to charge for their product, fearing customer rejection. However, charging customers is one of the most effective ways to learn about your business, including whether users are willing to pay and which customer segments are most excited to pay.

Charging for your product shouldn't come from fear of losing customers; it should be based on understanding its value to users.

Startups often refuse to charge their users, which is a common issue we see repeatedly.

Competing on price can be dangerous because it doesn't indicate whether your product is effective or solving a real problem for customers.

It's important to charge for your product because if there's enough pain and promise of a solution, people will pay for it.

If you're going to charge for a product, it needs to be self-serve and frictionless for users. Many startups fail because they rely too heavily on founder involvement for customer acquisition.