Raising prices is often necessary for startups, as many technology companies underprice their products in hopes of gaining market share.

Startups should experiment with pricing strategies, especially when they have a small customer base, as it's easier to adjust prices than to raise them later.

Successful startups frequently test their pricing, adjusting it as they learn more about their market.

Most startups are undercharging, and relying solely on lower prices as a differentiator is not a sustainable strategy.

Most startups are significantly undercharging for their products, often due to misconceptions that they should not charge or should charge very little.

To summarize, charge appropriately, price on value, recognize that most startups undercharge, understand that pricing isn't permanent, and keep it simple.

The best way to convince investors is to start a startup that is actually doing well, meaning it is growing fast.

Live cheaply at the beginning to extend your runway; startups often take time to figure out what they should be doing, and overspending can lead to running out of time for necessary evolution.

The first few sales are often the hardest, so focus on closing those deals to establish a customer base, and remember you can always increase prices later as your product improves.