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NK

Nikhil Kamath Cast

05/07/23

@ Nikhil Kamath

The influencer landscape is evolving, with micro-influencers becoming more relevant as they connect better with specific audiences and brand philosophies.

Video

NK

Ep #3| WTF is E-commerce: Kishore Biyani, Udaan & Meesho Founders Reveal What Sells and What Doesn’t

@ Nikhil Kamath

Ep #3| WTF is E-commerce: Kishore Biyani, Udaan & Meesho Founders Reveal What Sells and What Doesn’t

05/07/23

Related Takeaways

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

The influencer ecosystem is evolving, and there's a need for fresh approaches to marketing and collaboration.

a

a16z Cast

04/29/25

@ a16z

The evolution of media has led to a shift where personal relationships and influencer marketing are becoming more significant than traditional corporate branding.

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

Micro-influencers can be more effective for niche products, as they often have a more engaged and loyal following.

NK

Nikhil Kamath Cast

05/07/23

@ Nikhil Kamath

The social media revolution has changed how brands interact with consumers, making it essential to engage with influencers who align with brand values.

NK

Nikhil Kamath Cast

05/07/23

@ Nikhil Kamath

The rise of influencer marketing in e-commerce is reshaping how brands connect with consumers and drive sales.

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

The ideal influencer for a brand should have the potential for significant growth in their following, rather than just a large current following.

EZ

Ella Zhang

05/23/25

@ EO

The network effect between influencers and brands is essential for effective marketing strategies.

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

When choosing a celebrity or influencer for brand partnerships, it's important to select those at a tipping point in their career for maximum growth potential.

M

MrBeast

09/30/22

@ FULL SEND PODCAST

I think celebrities should lean into collaborating with influencers to grow their audience.