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NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

The ideal influencer for a brand should have the potential for significant growth in their following, rather than just a large current following.

Video

NK

Ep #11 | WTF Goes into Building a Fashion, Beauty, or Home Brand? Nikhil w/ Kishore, Raj, and Ananth

@ Nikhil Kamath

10/07/23

Related Takeaways

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

When choosing a celebrity or influencer for brand partnerships, it's important to select those at a tipping point in their career for maximum growth potential.

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

Understanding the engagement level of followers is crucial for building a lasting brand, as seen with successful influencers.

EZ

Ella Zhang

05/23/25

@ EO

The network effect between influencers and brands is essential for effective marketing strategies.

NK

Nikhil Kamath Cast

05/07/23

@ Nikhil Kamath

The influencer landscape is evolving, with micro-influencers becoming more relevant as they connect better with specific audiences and brand philosophies.

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

Micro-influencers can be more effective for niche products, as they often have a more engaged and loyal following.

RS

Raj Shamani

10/07/23

@ Nikhil Kamath

In today's world, building a social media following is crucial for anyone starting a brand from scratch.

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

The influencer should be able to create organic content that feels authentic and not overly promotional for the product.

M

MrBeast

09/30/22

@ FULL SEND PODCAST

I think celebrities should lean into collaborating with influencers to grow their audience.

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

Ensure that there is a community creating content around the influencer, as this indicates their popularity and engagement.