Understanding the engagement level of followers is crucial for building a lasting brand, as seen with successful influencers.

Look for signs of established brands investing in the creator, as this can amplify their influence and reach.

The influencer should be able to create organic content that feels authentic and not overly promotional for the product.

By empowering creators and focusing on community growth, we have been able to build a passionate audience that actively engages with our content. About 50% of our content comes from the community, which has its challenges, but in the long run, it's scalable and empowering for users to share their stories and ideas.

Content creation is essential for building a community around a brand, as it fosters culture and influences consumer behavior.

I think celebrities should lean into collaborating with influencers to grow their audience.

The network effect between influencers and brands is essential for effective marketing strategies.

The ideal influencer for a brand should have the potential for significant growth in their following, rather than just a large current following.

Consistency in producing content is a key predictor of success for newsletters and podcasts; regular engagement with the audience leads to growth.