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Videos Channels Figures

Atmrix

About

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

Look for signs of established brands investing in the creator, as this can amplify their influence and reach.

Video

NK

Ep #11 | WTF Goes into Building a Fashion, Beauty, or Home Brand? Nikhil w/ Kishore, Raj, and Ananth

@ Nikhil Kamath

10/07/23

Related Takeaways

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

It's crucial to determine if the creator genuinely wants to build a brand with you, rather than just treating it as a one-time endorsement.

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

Ensure that there is a community creating content around the influencer, as this indicates their popularity and engagement.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Brands that invite customers to participate in a larger movement create a more impactful connection beyond just selling products.

YC

Y Combinator Cast

07/08/22

@ Y Combinator

Investing heavily in brand advertising and sponsorships can be tempting, but it often doesn't yield the expected returns, especially for early-stage startups without established brands.

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

To scale a brand, first assess if the creator understands the science behind their craft, such as how to spread their music effectively.

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

When choosing a celebrity or influencer for brand partnerships, it's important to select those at a tipping point in their career for maximum growth potential.

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

Understanding the engagement level of followers is crucial for building a lasting brand, as seen with successful influencers.

DR

David Rusenko

09/06/18

@ Y Combinator

Great brands are built around a fundamental consumer insight that is often unacknowledged; this insight should be reflected in your product and messaging.

EZ

Ella Zhang

05/23/25

@ EO

The network effect between influencers and brands is essential for effective marketing strategies.