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NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

To scale a brand, first assess if the creator understands the science behind their craft, such as how to spread their music effectively.

Video

NK

Ep #11 | WTF Goes into Building a Fashion, Beauty, or Home Brand? Nikhil w/ Kishore, Raj, and Ananth

@ Nikhil Kamath

10/07/23

Related Takeaways

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

It's crucial to determine if the creator genuinely wants to build a brand with you, rather than just treating it as a one-time endorsement.

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

Look for signs of established brands investing in the creator, as this can amplify their influence and reach.

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

Understanding the engagement level of followers is crucial for building a lasting brand, as seen with successful influencers.

SG

Seth Godin

02/13/24

@ Brand Master Academy

Many tacticians in branding are now asking deeper questions about their work, realizing that understanding the strategy behind their actions is crucial before executing any tasks.

BC

Brian Chesky

04/06/17

@ Y Combinator

To scale effectively, focus on creating an exceptional experience for one customer at a time before expanding to a larger audience.

SA

Sam Altman

02/24/18

@ Y Combinator

To scale well, you need to build a product that is so good that people want to use it and tell their friends about it.

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

In India, it's easy to start a brand but very hard to scale it. Scaling requires efficiency in performance marketing, sourcing, and design after achieving product-market fit.

MN

Marty Neumeier

12/18/19

@ The Futur

To succeed in branding, you must learn to speak the language of business and connect your creative work to business goals.

RS

Raj Shamani

10/07/23

@ Nikhil Kamath

To grow a brand, it's crucial to identify where your ideal customers spend their time and how to reach them effectively.