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Atmrix

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Videos Channels Figures

Atmrix

About

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

It's crucial to determine if the creator genuinely wants to build a brand with you, rather than just treating it as a one-time endorsement.

Video

NK

Ep #11 | WTF Goes into Building a Fashion, Beauty, or Home Brand? Nikhil w/ Kishore, Raj, and Ananth

@ Nikhil Kamath

10/07/23

Related Takeaways

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

Look for signs of established brands investing in the creator, as this can amplify their influence and reach.

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

Understanding the engagement level of followers is crucial for building a lasting brand, as seen with successful influencers.

CS

Chara Smith

05/09/25

@ EO

A good brand is something that people want to incorporate into their lives, not just a transactional relationship.

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

To scale a brand, first assess if the creator understands the science behind their craft, such as how to spread their music effectively.

AT

Amanda Tyler

05/30/25

@ a16z crypto

My advice to founders is to build your profile as a domain expert rather than as a brand shiller, which can come off as cringe-worthy.

M

MrBeast

01/12/23

@ Lex Fridman

Integrating brand deals into videos is crucial; if you can show how the money improves your content, viewers will support you instead of feeling sold out.

CS

Chara Smith

05/09/25

@ EO

Branding is not a one-time purchase; it's an ongoing exercise that involves every interaction you have with your audience.

YC

Y Combinator Cast

07/08/22

@ Y Combinator

Investing heavily in brand advertising and sponsorships can be tempting, but it often doesn't yield the expected returns, especially for early-stage startups without established brands.

DM

Donald Miller

06/13/21

@ Zack Scriven Media

As a brand, it's important to define something your customer wants, because once we define what they want, we pose a story question in their minds: can this brand really help me get what I want?