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Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

When choosing a celebrity or influencer for brand partnerships, it's important to select those at a tipping point in their career for maximum growth potential.

Video

Ep #11 | WTF Goes into Building a Fashion, Beauty, or Home Brand? Nikhil w/ Kishore, Raj, and Ananth

@ Nikhil Kamath

10/07/23

Related Takeaways

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

The ideal influencer for a brand should have the potential for significant growth in their following, rather than just a large current following.

MrBeast

09/30/22

@ FULL SEND PODCAST

I think celebrities should lean into collaborating with influencers to grow their audience.

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

When selecting a celebrity partner, prioritize those who are not asking for upfront payment but are willing to share equity instead.

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

Understanding the engagement level of followers is crucial for building a lasting brand, as seen with successful influencers.

Craig Cannon

09/20/18

@ Y Combinator

If a celebrity is enthusiastic about your product, it can be beneficial, but be cautious of potential backlash if their reputation becomes controversial.

Ella Zhang

05/23/25

@ EO

The network effect between influencers and brands is essential for effective marketing strategies.

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

Look for signs of established brands investing in the creator, as this can amplify their influence and reach.

Nikhil Kamath Cast

05/07/23

@ Nikhil Kamath

The influencer landscape is evolving, with micro-influencers becoming more relevant as they connect better with specific audiences and brand philosophies.

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

Choose partners who resonate with a specific emotion or narrative that aligns with your brand's identity.