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M

MrBeast

09/30/22

@ FULL SEND PODCAST

I think celebrities should lean into collaborating with influencers to grow their audience.

Video

FS

MrBeast Reveals His Secret YouTube Formula and How He Plans to be Worth $100 Billion!

@ FULL SEND PODCAST

MrBeast Reveals His Secret YouTube Formula and How He Plans to be Worth $100 Billion!

09/30/22

Related Takeaways

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

When choosing a celebrity or influencer for brand partnerships, it's important to select those at a tipping point in their career for maximum growth potential.

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

The influencer ecosystem is evolving, and there's a need for fresh approaches to marketing and collaboration.

EZ

Ella Zhang

05/23/25

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The network effect between influencers and brands is essential for effective marketing strategies.

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Nikhil Kamath Cast

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The ideal influencer for a brand should have the potential for significant growth in their following, rather than just a large current following.

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Nikhil Kamath Cast

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@ Nikhil Kamath

Ensure that there is a community creating content around the influencer, as this indicates their popularity and engagement.

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Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

When selecting a celebrity partner, prioritize those who are not asking for upfront payment but are willing to share equity instead.

TR

Tony Robbins Cast

06/10/23

@ Tony Robbins

You should coordinate with influential figures to reach a larger audience and create a significant impact.

NK

Nikhil Kamath Cast

05/07/23

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The influencer landscape is evolving, with micro-influencers becoming more relevant as they connect better with specific audiences and brand philosophies.

NK

Nikhil Kamath Cast

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@ Nikhil Kamath

Look for signs of established brands investing in the creator, as this can amplify their influence and reach.