When choosing a celebrity or influencer for brand partnerships, it's important to select those at a tipping point in their career for maximum growth potential.

Look for investors who are partners rather than just looking to buy low and sell high; it's important to build a relationship with them.

If you're not willing to offer a potential co-founder equal equity, you should reconsider if that person is the right fit for your team.

I think celebrities should lean into collaborating with influencers to grow their audience.

When fundraising, it's crucial to find partners who align with your values and vision, as the relationship is akin to a marriage that requires mutual understanding and trust.

Investors should be diligent in choosing whom to work with, as some well-known investors can be problematic and may not have the founders' best interests at heart.

Co-founders should decide on the equity split early in their partnership, ideally soon after they start working together, and it should be near equal.

When deciding on equity, start with a 50-50 split, as both co-founders are likely to contribute equally at the beginning stages of the startup.

Smart founders recognize that investors have their own goals and incentives, and they should consider these when evaluating investment pitches instead of accepting them blindly.